Polynoid: MTV EMA 2011

The 2011 MTV Europe Music Awards package brought us to a whole new spectrum of production.
It’s always good to try out new things, in this case primarily…color!

As some might have recognized, we do love the monochrome worlds but here we had the chance to adapt a whole lot of color – Polynoid style.
It was a great experience working closely with the people of MTV World Design Studio who pushed us constantly to make this clip
as colorful as it is. Words like ‘Retina Burn’ (thanks to Scott for this formulation) and ‘Pop x 1000′ were part of our daily guidelines.

Learn more:
Polynoid



 

Credits:

Client: MTV World Design Studio Milan
Lead Creative Direction & Production: MTV World Design Studio Milan

Production company: Blacklist / Polynoid
Blacklist Executive Producer: Adina Sales

Direction & Art Direction CGI: Polynoid

Artists Polynoid: Jan Bitzer, Ilija Brunck, Csaba Letay, Fabian Pross, Tom Weber, Falko Paeper, Nobuhiko Suzuki, Tom Sidji, Tim Borgmann, Jin-Ho Jeon

Sound: Michael Fakesch